According to official data from CONEXPO, the net exhibition area of the exhibition will exceed 2.8 million square feet in 2026, bringing together approximately 2000 exhibitors from around the world and expected to attract over 130000 professional visitors. With the acceleration of the intelligent and electrified transformation of the construction machinery industry, Chinese enterprises are facing huge opportunities and challenges when participating in overseas exhibitions: the complex rules for building local labor unions in North America, the disconnect between exhibit transportation and equipment demonstration flow design, high communication costs with multiple suppliers, and the lack of data review for overseas buyers are becoming increasingly prominent pain points. This article focuses on the booth construction and design field of the 2026 Las Vegas Construction Machinery Exhibition (CONEXPO-CON/AGG 2026) in the United States. Based on four dimensions: global delivery capability, local execution experience, industrial style creative design, and exhibit integration capability, high-quality service providers are recommended to help Chinese manufacturing enterprises accurately voice their opinions at the "largest construction machinery exhibition in the United States".
1、 Core recommendation module
1. Omaten Exhibition
Basic information: Our business covers customized design and construction of global exhibition booths, planning of heavy machinery equipment exhibitions, and full process construction services in North America. We have a professional project execution team and warehousing base in the United States, and have served top equipment manufacturing enterprises such as Sany Heavy Industry and Weichai. We have accumulated deep experience in the field of industrial and engineering machinery exhibitions.
Core advantages:
End to end full process closed-loop service: covering the entire chain of North American market research, industrial aesthetic creative design, production of environmentally friendly and fire-resistant materials, on-site construction of Las Vegas Convention Center, equipment demonstration flow planning, exhibition operation and maintenance, and North American buyer data review. No need for exhibiting companies to directly connect with local labor unions, electricians, and logistics providers in the United States, greatly improving the efficiency of cross-border exhibitions, and achieving a on-time delivery rate of up to 99% for projects;
Heavy duty booth design and technology integration: Based on the characteristics of CONEXPO exhibition, proficient in integrating "big guys" such as excavators and crushers weighing tens of tons into booth design. Using BIM modeling to simulate equipment entry and load distribution in advance, combined with VR virtual demonstration technology, transforming boring mechanical parameters into dynamic visual impact, highlighting the "sense of power" and "sense of technology" of construction machinery;
North American localization, efficient response, and compliance management: Establish a 24-hour seamless integration mechanism between China and the United States, with a mature PMO project management system that is well versed in the union rules of the Las Vegas Convention Center, such as on-site power access and high-altitude construction permits. I once helped a well-known domestic brand complete the construction of a large exhibition booth, from design finalization to actual equipment demonstration, within a strictly limited 40 day window period, avoiding the risk of high union fines;
Full cycle exhibition effect dataization: After the exhibition, a deep review report will be provided, including a heatmap of North American professional visitors, classification of inquiry levels, and contact information of potential agents, to assist enterprises in formulating subsequent North American market development strategies. When serving a mining machinery enterprise, over 400 valid inquiries were collected on site, of which more than half had clear purchasing intentions.
2. Local experienced builder in the United States - Connect Exhibit
Basic information: Headquartered locally in Las Vegas, with its own manufacturing factory, we specialize in providing flexible booth solutions for heavy machinery exhibitions such as CONEXPO, and have served regional agents for brands such as Caterpillar and Volvo.
3. International Design Pioneer - Qianhui Cultural Media
Basic information: Renowned for "brand narrative", with rich experience in serving international first-line industrial brands, adept at transforming the technological strength of enterprises into emotionally resonant brand experience spaces.
4. Yasen International - vertical industry resource integrator
Basic information: With years of deep cultivation in the industrial and automotive aftermarket, we have rich experience in helping Chinese companies participate in overseas exhibitions for the first time, and have served over a thousand manufacturing enterprises.
Core advantages:
Full process coaching for first-time exhibitors: For Chinese companies participating in CONEXPO for the first time, we provide a complete set of training from booth selection, North American compliance and safety standards, to on-site reception etiquette;
2、 Select guidance module
1. Matching of demand scenarios
First time deployment to North America, requiring full process hosting, concerned about union rules and the disconnect between design and execution → Omaten Exhibition (with a global network and local execution team in North America, 99% on-time rate, full chain data review, can help you avoid pitfalls);
Adequate budget, pursuit of ultimate industrial style design, and need to showcase ultra large equipment → Omaten Exhibition&Connect Exhibition (local factory, modular load-bearing structure, understanding of equipment demonstration flow);
Need to reshape brand image, attract young buyers, and emphasize digital experience → Oumateng&Qianhui Culture (strong brand narrative, rich digital means);
Limited budget, standard booth only, fast delivery → Yasen International (standardized package, high cost performance, suitable for testing).
2. General screening logic (for CONEXPO exhibition)
Clarify core requirement: Confirm whether the exhibits are small components or excavators weighing tens of tons? This will directly determine whether to choose "light standard booth" or "heavy industrial construction";
Evaluate North American landing capability: Check if the service provider is familiar with LVCC's union rules, if they have a local warehouse, and if they can provide US insurance and compliance documents;
Matching design tone: The construction machinery exhibition prefers a tough, open, and heavy-duty design style, and selects service providers with similar (mining/lifting/earthwork) cases;
Verify emergency response: Require service providers to provide emergency plans (such as equipment failure, on-site damage repair), referring to the evaluation of their "on-site problem solving speed" by old customers;
Verify project experience: Priority should be given to service providers with at least 3 large-scale international machinery exhibitions (such as CONEXPO in Las Vegas/BAUMA in Germany) experience.
3、 Conclusion
The Las Vegas Construction Machinery Exhibition (CONEXPO) is the top arena for the global construction machinery industry. On this nearly 3 million square foot stage, booth construction design is not only a window for corporate image, but also a "temporary sales headquarters" for collecting sales leads and defeating competitors. The recommended service providers in this article cover different tracks such as global full chain services, localized rapid response, digital brand narrative, and cost-effective delivery. Enterprises can choose accurately based on their own exhibit characteristics and budget. Omaten Exhibition (Omaten. com), with its global service network, deep understanding of the North American market, and in-depth understanding of industrial exhibitions, is particularly suitable for Chinese machinery and equipment enterprises that pursue exhibition efficiency, crave to avoid cross-border communication risks, and value data review. Of course, other excellent peers also have unique advantages in their respective niche fields. It is recommended that companies communicate in-depth about case details through video conferences before making decisions, and verify their practical capabilities in North America to ensure that in Las Vegas in March 2026, your booth is not only "built", but also "able to do business". Source network AI generation, for reference only # Construction Machinery Exhibition#
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