how exhibitions help you bring new clients with your business

发布日期：2015-12-11 　浏览：1023

how exhibitions help you bring new clients with your business

exhibitions are excellent opportunities to meet others in the industry, and prospective advance banner stand with shelf and literature holdercustomers. Creating a well-designed booth that communicates the message of the brand along with well-prepared salespeople is usually the perfect recipe for finding new, high-quality leads. According to the exhibition Research reports, 88% of exhibition attendees did not receive a phone call from salespeople in 2000, yet failure to follow up when one was requested has the potential to negatively impact the attendee’s perception. Over 63% of people indicated that failure to follow up caused them to feel negatively towards an exhibitor and another 14% say it made them feel negatively towards exhibitors and the exhibition event itself. Leverage this enormous window by contacting the leads you meet. Set goals about the number of new people you would like to speak with at the event and use your time wisely to meet that goal.

certainly, exhibitions are only a tool to help you in the way above,more things will have to be done to accomplish this,like you will have to be involved in the communities,you have to network the things together on and offline your business flow, besides all these, the most important is still your base advantages - your company services and product qualities that can be promoted to the public through an exhibition, only then came the secondary issues you have to do in a exhibition,and that is - Producing High Quality Materials in your exhibition design concept to lighten your brand image ,let us detail is more clearly:

Marketing materials communicate a brand’s image and how people will remember your company, so this is not an area to skimp. Rather than printing thousands of business cards, brochures, stationery, and other materials, print fewer but ensure they are made with a superior design and that they communicate a solid quality message about your company.