in a trade show display design process for an exhibition booth, Not everything has to be digital, but you can easily incorporate logos and other branding assets into digital signage and screens. At a convention, brand awareness is essential. A trade show is just about the most important advertising opportunity you’ll find. According to the Center for Exhibition Industry Research, visitors may decide in as little as three seconds to stop at a booth.
• Place logos and branding at eye level.
• Place the same information in different locations.
• Communicate your business’ message as a tagline or slogan near the logo.
• Your business name and logo should be front and center.
• Print your website link near the most prominent branding.
Another word of wisdom is to match your branding images with your marketing materials.
Creativity is extremely useful. Consistent logo/brand colors, images, and statements however go a long way in avoiding mixed messages, which can confuse prospects. Careful attention to detail helps strengthen not only your message, but the company’s and product’s identity.
