reasons Why a company choose to Exhibit at a Trade Shows
In an Exhibition Industry Research report focusing on the The subject of Cost Effectiveness of Exhibition Participation it was stated that:
• The cost of making a first face-to-face contact with a potential customer cost $215 with an exhibition lead, compared with $1,039 without one. These show visitors present many opportunities to capture qualified leads without the cost of contacting and identifying a prospect.
• The cost of a closing sale takes into account the above-mentioned cost of making contact and adds the cost of calls, totaling $2,307 to close a sale with an exhibition lead—$795 less than without a lead, which on average totals $3,102 to close a sale.
• 67% of respondents agree or strongly agree that exhibitions increase corporate and/or brand recognition.
• 63% agree or strongly agree that exhibitions help in gaining or retaining market share.
• 66% agree or strongly agree that fewer sales calls are need to close a sale with an exhibition lead because of the buyer’s face-to-face meeting with staff at the exhibition.
• 68% agree or strongly agree that fewer sales calls are necessary to close a sale with an exhibition lead because they have seen the product on the exhibit floor.
• 54% of sales that started with a lead from an exhibition are closed after three or fewer sales calls, as opposed to 61% without an exhibition lead that require more than three sales calls to close.
exhibitors who were new brands in the market, brands with smaller market share hoping to grow or existing brands launching new products believe that trade shows are essential in building a buzz.
rated by an real exhibitors in the life,“We’re a new trade show Member as a company, and this is our first time exhibiting. We had a phenomenal response to the product. A lot of retailers are excited to see new products here to grow their business. We signed up a handful of good dealers here, and we were excited to immerse ourselves in this industry and use this experience as a building block for our presence in the music business.”
also it said by one real exhibitors from life,“We didn’t know what kind of expectations we should come with this year, but we were happy. We wrote orders, saw the buyers we wanted to see and did very well. I think, because some of the larger brands decision to stay home, companies like ours did even better.”
other people also felt terrific as an exhibitor for a trade show with pleasant, although they would sometimes worried that it may not be as good a show because of all the naysayers, but they would finally find that the people who said that turned out to be wrong. and the facts that In a down economy, there were still big opportunities—while others are pulling out you jump in and make hay while the sun shines. a company owner might felt glad that other companies made a mistake in an area where he didn′t through the help of a trade show.
